Working with the TANGRA restaurant team, we created a phased paid social strategy that captured the interest of Londoners and converted it into measurable revenue. Phase One entailed a competition-style campaign to win one of ten exclusive tables once doors opened. This built an impressive email list, ready to convert into reservations.

With thousands of people already showing interest in the restaurant prior to launch, Phase Two leveraged this rich targeting pool to activate a reservations campaign. The goal was to get the people of London booking tables fast. This included retargeting strategies, building look-a-likes of our converting audience as well as brand aligned interest & demographic targeting to ensure we were continuing to reach new individuals daily. The campaign made it near impossible to snag a seat after 4pm on any given day of the week for multiple months post-launch.

As a result of the successful opening, we are now running monthly paid social campaigns to ensure a steady flow of bookings, keeping the team on track to hit their ambitious targets and revenue goals.

Our paid media strategy was planned alongside the TANGRA team to integrate with PR and organic social, making ads part of the overall commercial goals of the business.

Collaborating closely with Albert Penn, the creative agency, ensured that content being produced was transferable to paid media.